Okay , you already started your business. You have a few customers coming in buying your products.Okay , you already started your business. You have a few customers coming in buying your products. But you need more customers and sales if you want to make it big in the industry. There’s nothing wrong with starting without a plan to brand your business , but as time goes and your competitions start budding everywhere , it’s time to brand your business and promote it intensively. But where should you start? If on a budget , one good material to invest in is brochure printing. Despite what other people say that print media is dead , it’s still important to invest on them. Just think of your customers who don’t use the Internet or those who don’t want receiving ads on their email. What better way to communicate with them than through the traditional and trusted printed materials. Brochures are easy and affordable enough to create. You don’t need to spend thousands of dollars on them if you know the tricks to creating effective but affordable designs. It’s essential that you don’t make wrong design decisions to you can effectively get the impact that you want. For starters , it’s important that you know what kinds of fonts to use on your material. Just because there are plenty of font styles to choose from , you simply overuse them. A good rule to follow is to limit the fonts into just two styles so you don’t make your message too confusing. Keep in mind that your goal is to deliver your message clearly , so you better start use readable and simple fonts. In terms of the headline , you need to pick a bold font that will make your headline attention-grabbing. You can always choose a creative font but make sure that your message is still easy to read. For the body , you need a simple font that is easy on the eyes. Remember that this is where your main message will be presented , so you need to make sure the font is highly readable. Don’t try to be over creative on the content fonts otherwise people will look at your material as an eyesore. Arial and Times are good fonts to use. Aside from font , you need to effectively decide on the layout. Instead of cramming everything at the center of the page , you can consider using columns to maximize the page. You can print on the left of right sides so your design will look balanced. Spicing up your brochure templates with image and graphics is also a good option. It’s important though that you pick graphics that are relevant to your business. Mostly , photos of products are included in the brochure. You can always do that and add other images that will amp up the look of your material. Don’t just crowd your template with product images. You can always bring new flavors to the design to sizzle up your material.It’s best if you print in color. Color printing is considerably affordable these days. If you can find the right printer , you can surely get discounts on your color printing. Remember that people respond more to colored materials , so use it on your brochures.
